As a seasoned designer with a passion for visual storytelling, I thrive on creating impactful and resonant experiences. My expertise in fashion, graphics, and branding has led to spearheading award-winning identities and many successful capsule collections. I have a keen eye for trends and an ability to translate concepts into dynamic and viable assets. As a versatile designer with an eye for detail and a commitment to authenticity, I am eager to continue refining my visual language to tell compelling visual stories that resonate with global audiences.
Education
Tuskegee University Finance / Summa Cum Laude 3.8 GPA / 2012 - 2016
Yale School of Managment / Global Pre-MBA / Summer 2014
University Of Sunderland / United Kingdom / Study Abroad Spring 2014
UCLA Anderson School of Management / UC Davis Graduate School of Management / Summer Institute for Emerging Managers and Leaders / Summer 2013/2014
Work Experience
Graphic & Production Designer
Ghostpistols / April 2022 - Present (Contract)
Worked as a Production and Graphic Designer in the development of Global APLA (Asia Pacific & Latin America) Nike Running activations for Spring and Fall 2022 seasons tailoring content and activations to resonate with a global Gen-Z audience.
Redesigned and reimagined an inclusive Nike Runners Helping Runners logo, which was implemented globally across all RHR campaign materials.
Provided valuable insight in the devlopment of the marketing strategy for the Netflix film “Entergalactic,” contributing ideas that improved the overall campaign approach.
Played a key role in a dynamic team responsible for pitching a series of activations for Nike’s top retail partners in APLA markets for the 2022 World Cup, with a focus on crafting activations specifically for Brazil as a model for retailers across the region.
Responsible for ideating activations, designing the pitch deck, and providing creative direction for specific activations and apparel design.
Graphic Designer
Utah Jazz (NBA) / Salt Lake City, Utah / August 2021 - March 2022
Spearheaded the design and development of an award-winning identity for Black Experience Month.
Led team store apparel design & merchandise resulting in a highly successful first collection that outperformed top brands,demonstrating a keen understanding of market trends and consumer preferences.
Contributed to the devlopement of the visual identity for the 2021/2022 NBA season and maintained brand guidelines,ensuring consistent brand identity across all design assets and social media.
Designed promotional assets for the Team Store’s seasonal digital marketing campaigns (email and social channels).
Manager + Menswear Buyer + Designer
Fice Gallery / 2018 - Present
Designed and produced over 6 capsule collections.
Attended Paris Fashion Week (F/W 20’, S/S 22’, S/S 23’) to observe trends, cultivate relations with current reps and successfully procure new brands.
Collaborated with team on budget and items for every season and coordinated monthly gallery shows.
Updated logo and branding identity increasing customer engagement and sell through on in-house apparel.
Designed, tech packs, digital mock ups and social media assets for promotions and collaborations.
Collaborated closely with clients to understand project requirements, brand guidelines, and target audience, ensuring accurate and impactful design outcomes.
Designed print materials, marketing graphics and vinyls for the branded environment of an Adidas Custom Sneaker Design Workshop.
Designed merchandise and wayfinding assets for the 2019 Atlanta Design Festival.
Skills
Creative Direction
Type Design & Typography
Adobe Suite (Illustrator, Photoshop, Premiere, InDesign)
Tech Packing & Apparel Design
Project Management
Manual Silk Screen Printing
Awards
2023 AAF National Addy Gold / Utah Jazz Black Experience Month 2022
2023 AAF Utah Regional Addy Silver Judges Choice / Utah Jazz Black Experience Month 2022
2023 AAF Utah Regional Addy Gold Best in Show / Utah Jazz Black Experience Month 2022
